Centers People

Henry Knejfl

Assistant Director of Marketing and Membership at The University of Alabama at Birmingham

Serving as the Assistant Director of Marketing and Membership at The University of Alabama at Birmingham, Mr. Knejfl is responsible for the supervision and management of the membership operations. He oversees the Coordinator of Membership Services, and together, they are responsible for membership processing and the maintenance of the membership database. In addition, Mr. Knejfl oversees the student marketing team where he creates and implements departmental marketing strategies in alignment with the University and Divisional specifications. Finally, he collaborates with the Associate Director of Facilities and Guest Services in all areas of departmental sponsorship and partnership opportunities. Prior to working for CENTERS at The University of Alabama at Birmingham, Mr. Knejfl was a Graduate Assistant for Facility Operations at The University of Toledo where he earned his Master’s degree in Recreation and Sports Administration.
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M.A. Recreation and Sport Administration (The University of Toledo)

B.S. International Business: Marketing (The University of Toledo)

American Red Cross CPR/AED for Professional Rescuer and Health Care Provider Instructor Certification

2018
Improving Student and Member Recruitment and Retention by Implementing a Member Rewards Program
2018
Who is Playing: Using Data Analysis To Reach Underserving Populations