Three Strategies for Maximizing Revenue at Your Sports Facility
Danielle Rudash, Assistant Director of Marketing and Outreach with CENTERS @Mylan Park, shared her top strategies for maximizing revenue. The Peak Health Aquatic Center at Mylan Park recently hosted the USA Diving Junior National Championships.
1) Build Strategic Partnerships:
Collaborate with local non-profits and well-known community organizations to co-host events. These partnerships can enhance the credibility and reach of your events while also creating new funding opportunities.
2) Diversify Program and Event Offerings:
Host a variety of programs and events that cater to different demographics, this ensures broad appeal and maximizes participation and revenue generation.
3) Leverage Sponsorship Opportunities:
Create sponsorship packages that offer naming rights, signage opportunities, and corporate wellness programming. Tailor these packages to appeal to local businesses and national companies that align with your facility’s mission, audience, and goals.
