CENTERS at Jacksonville State University

In January 2017, the JSU Board of Trustees approved a plan to build a 101,000 SF fitness and wellness center through a public-private partnership with the JSU Foundation. As part of that approval, the entire project team was approved including CENTERS as the operator for the new building and all associated programs and services.

Furthermore, in response to a University initiative to enhance the quality of campus life, in July 2017, JSU also retained CENTERS, LLC to take over the management of the university’s existing indoor and outdoor recreational facilities and all associated programming and services. CENTERS  operating imperatives during the important pre-opening period included changing the campus culture around engaging in fitness activities, intramurals, and sports clubs,  implementing a  culture of performance among the professional staff, modernizing all programs processes and policies, procurement of all new equipment for the new building, create a new student development model for student employees, expand the staff in preparation for the new building and continue to participate in supporting the Foundation’s decision making with respect to the design and construction of the new facility. The new fitness and recreation facility has become the new home base for CENTERS operations and supports a range of wellness and fitness programs and services.

Success Stories

  • The building opened in January 2019 and enrollment increased the next Fall Semester by 6%. Fall 2019 first-time freshman enrollment is the highest to date. Enrollment continues to increase despite COVID.
  • Expanded on-campus event space. Since opening, the recreation center has hosted the JSU Gala, presidential inauguration dinner and reception, banquets, university-wide training, and student government events.
  • Expanded weekly fitness class offerings to about 50 classes per week. We offer class formats not found elsewhere in the surrounding community.
  • Added a brand-new full adventure recreation program and climbing wall to campus. We expanded programs, climbing opportunities, gear rentals, adventure trips, and gamecock cycles.
  • JSU is the first project in Alabama to utilize the Construction Manager at Risk project delivery method. This is the second collegiate student recreation facility in the country ever built under a public-private partnership (P3) structure.
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Fact Sheet (PDF)

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